Glam but first coffee
Today we are going to learn more about healthy fashion and a healthy wardrobe. What is a healthy style, and how important is it? Let’s read what Alyssa Couture has to say about it! Interview with Alyssa Couture- blogger, healthy fashion entrepreneur, and fashion author!
Tell the readers more about yourself!
I am Alyssa Couture, a fashion author + fashion entrepreneur. I am currently focused on my Healthy Fashion Campaign in conjunction with promoting my upcoming fashion book: HEALTHY FASHION: THE DEEPER TRUTHS. My upcoming fashion book establishes an alternative, modern approach to clothing: fashion deemed medicinal.
I am a fashion industry professional with over 15 years of fashion industry experience in several roles. Some of which include fashion business, fashion designing, creative directing, styling, merchandising, journalism, fashion retailing, and fashion show production.
Apart from fashion, I live a spiritually driven lifestyle, and I am also a professional fine artist/illustrator with published and sold works to follow.
My most favored and current location: California. My love of travel has allowed me to explore different cultures and influence my outlook.
I am a healthy fashion practitioner and fashion intuitive. My sole motive is to bring fashion into its course as a therapeutic, healing tool. I like to help initiate the consciousness of the human spirit via fashion into its transmission of divine activity for overall human health and well-being. It is also a contributing factor for ultimate planetary awakening.
How and when you started to get in love with fashion?
I was about 16 years old, started drawing fashion illustrations and designing in a little notebook. I loved to make fashion collages, too, at that age, cut images from magazine images.
Anyway, I didn’t have a lot of talent for drawing. Still, I got better quickly, and after 20 years of drawing, designing, going to fashion design school, and taking many art and drawing classes, I am now very skilled at drawing at this point. So my love of fashion illustration and fashion design started when I was a teenager. At that time, I was also styling unique, exciting outfits. Drawing fashion wasn’t enough for me; I wanted more fashion outlets. I then went to fashion school to become a fashion designer in San Francisco after high school.
Why healthy fashion? Why not something else?
I have always been a philosopher, designer, artist, and poet. I have also always had a passion for herbs and natural health. Hanna Kroeger and Jethro Kloss are my two favorite natural health healers. So it has been natural to me to want to create something more of fashion.
Fashion can be tedious or exciting– and it is not always about a garment’s design aesthetic. I wear a lot of minimal aesthetic clothing that some would find to appear dull, but the fashion designs in my wardrobe– their cuts, colors, fabrics, and styles make my fashion aesthetic exciting and powerful.
Why healthy fashion? I think the world needs more plant-based fashions. We need healthier fashion fabrics. For example, polyester is not going to kill us, but it is made from some of the same ingredients you find in gasoline. If I get gasoline on my hands and smell it, I get sick. Acrylic fabric tends to smell a little like gasoline, for example.
Polyester is not going to kill us, but it is made from some of the same ingredients you find in gasoline.
The issue with some of these toxic fabrics is that it is a medical issue. Not all synthetic materials are harmful, but many are. For example– at one point, I was wearing a polyester hat to bed to keep my head warm, and I was noticing my hair became more and more damaged and dry more easily from doing that. I stopped wearing the polyester hat because I believe it was blocking the airflow to my head, and it was damaging and drying my hair out more.
Do you think that the world goes in a better direction? Would you say it looks better now than it did ten years ago, and people are more responsible for their purchases?
I think the world is naturally going in a better direction, and I agree with you. Fashion hasn’t necessarily gotten better from 10 years ago. Synthetic textile production has increased a lot since then. It is a very complex issue—synthetic fabric production, and it is partly the consumer’s responsibility.
If we continue to make the demand for a toxic product, it will stay in production. However, at this point, we are not all able to wear all 100% plant-based fashions– organic fabrics and dyes made with plants or low-impact dyes. The fashion industry is currently in a transition period, and it’s not a bad thing to wear some synthetic garments.
What do you think fashion companies should pay more attention to?
I had a small, handmade, eco-fashion brand for a couple of years in 2015/2017. It had small sample collections, and I entered the collections in fashion shows. My handmade designs were found at Wholefoods– at their pop-up shops. So, I have a perspective on what fashion companies should pay more attention to because I had a little handmade brand.
The #1 thing is to make an ergonomic fashion product, comfortable fashion product. A lot of fashion products stab, poke, pinch, and itch the body. A lot of products are irritating, and we sacrifice ourselves for fashion sometimes. Making a comfortable fashion product that is so comfortable and designing clothing that gives people therapeutically spa-like effects will support people’s health and wellbeing.
What do you think about fast fashion, and do you think it will die in the future?
In some ways, fast fashion will die, yes. In other ways, I believe everyone needs a little fast fashion. It keeps us alive. The pace is exciting; it is always about change.
Not everyone can afford designer fashion. I have shopped at thrift shops and purchased Target labels for cheap, and if fast fashion dies, there will be no Target fashion. Target fashion has some modern collections; they team up with RTW fashion designers to produce some of their fashion collections.
I think we will have fast fashion, but the fashion will be made into plant-based fabrics that are easily compostable, burnable, or easily turned into another material. When we produce fast fashion and design them in better fabrics, and construct them better, they won’t need to be thrown away so quickly, and we won’t have to worry about throwing them out if they can be rapidly burned or composted.
What could you suggest to people who want to dress “healthier” and be more responsible? With what to start as a beginner?
Fashion needs to become more advanced and modern. There is a void in manner; people are becoming bored with clothing. These are a few things to dress healthier: Wear more cotton and linen fabrics. Connect deeply with your wardrobe. Wear clothes that make you happy.
Wear more cotton and linen fabrics; Connect deeply with your wardrobe; Wear clothes that make you happy.
How do trends go with sustainable fashion? Can tendencies be sustainable if they change every season?
Fashion needs to change every season, but our wardrobes do not have to change every season. Fashion always needs to change because we still need to buy a fashion product anyway, so there is always a demand for new, fresh, innovative design.
There are 7 billion people globally, so when people have a shirt that gets damaged, they need to purchase a new garment usually. There are millions of people in need of a new shirt at one time, so there is a need for sustainable fashion and trends. We don’t have to worry about fashion changing every season, because no matter what, new fashion products have to be made because of the human population.
Tell me more about your upcoming book. When it comes out, and what message it brings?
I have not revealed the book cover yet because it is still ten months away until it is released. In a few months, I will be sharing the book cover, so please stay tuned. Here is my book blurb for my HEALTHY FASHION:
“HEALTHY FASHION offers new and advanced methods for human health, revealing the deeper truths of fashion, creating a deeper foundation and connection to style.
This book will learn how healthy fashion provides medically + therapeutically for the everyday, modern lifestyle. Style as a health practice naturally moves beyond sustainability and conventional fashion.
As we evolve the soul, we become the planet. Healthy Fashion is an experience that will help all gain a better understanding of purposeful fashion to help balance and harmonize the mind, body, and soul. The book is grounded, bringing both science + spirit in medicinal fashion concepts and theory.”
Some brands or companies you suggest to look into that are sustainable/eco etc.?
These are brands that I shop for, and I like their design aesthetic. I pick the design aesthetic over everything. Even if it is not sustainable 100%, every company does something good usually. If I find something that I will wear a lot, then I am sustainable.
- Urban Outfitters
- Nordstrom Rack LABELS, Calvin Klein
- PacSun LABELS: Adidas, L.A. Hearts
- Target LABELS: Wild & Fable
- Tillys: LABELS: Champion
- Ross: LABELS: Puma, Calvin Klein, American Eagle
What would you tell or suggest to someone who wants to start a business/ company or brand? What is your entrepreneur advice?
Do what you are passionate about. That is what is most important. Everything will eventually work out if you focus on your mission.
Is there anything else you want to add and tell the audience?
Check out my website if you would like to learn more about healthy fashion. Also, I have written an excellent article, “The 4 Essentials of a Healthy Wardrobe,” for the blog GLAM BUT COFFEE FIRST; you can read it by clicking here.
Thank you for your interview Alyssa and for introducing us to healthy fashion! This was an interview with Alyssa Couture. I appreciate anyone who read it! Are you part of the fashion or beauty industry? Want to tell people about it? Send your message to info@glambutfirstcoffee.com
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